marketing online

The first method of marketing which I have decided to try is online marketing.

In this post my goal is to discuss why I have decided to forgo all forms of “paper” marketing, sans business cards, and focus exclusively on internet marketing.

The first appealing thing about online marketing is that it is available, within one click, to the entire world. By posting on facebook, twitter, or by writing a blog post I am able to share my message with people from everywhere in my jurisdiction and many people outside my jurisdiction. Print advertising is usually limited in scope. A local yellow pages listing is unlikely to be read by someone outside of my immediate area.

The second reason why I chose to focus on internet advertising is the cost. I can post on facebook and twitter for no cost. Even if I choose to buy an advertisement on facebook or a similar site the cost is less than that of print advertising. Taking out a decent sized advertisement in the phonebook is much more expensive than purchasing a banner advertisement on a website.

The third reason why I have decided to focus on online marketing is one of demographics. It is my experience that many people choose to search for information via internet search engines rather than through more “traditional” means. I cannot remember the last time I used a phonebook, or a community bulletin board, except to drop a few business cards on it. As the general population ages out and more people come of age from the internet era it is my assumption that print advertising will be less important.

Social media sites have become the new “word of mouth.” This morning I created my facebook page for my business. This page links to my website which gives more information on my available services. I also have links on my website to twitter and facebook. I am attempting to make a web which draws people into my business through many different channels.

The only downside to internet advertising is that the rules of professional conduct may be murky depending on your jurisdiction. In Massachusetts Rule 7.2 and comment 3 apply the standards of print advertising to digital.
Thank you for reading the blog.

Until next time,

Kenneth C. Allison, Esq.